The holiday season is crazy for everyone, but it is BRUTAL for online retailers. Every year, online budgets get bigger and the stakes, and expected returns, get higher.

In 2018, I had just signed a new, large e-commerce client (we’ll call them Client A) and, as a mildly...

With advertising, people tend to think that more is better: more impressions, more views, more keyword searches. But, as with most things, everything depends on what your goals are. If you are doing an awareness campaign, then yes, more [of the right] impressions are b...

With email, size isn’t everything. Let me say that again for the people in the back… your email list size doesn’t matter! Your engagement does.

Take a look at the last campaign that you sent. Your deliverability rate should be over 97%. If it isn’t, it’s time to go thro...

Good creative and design is important, especially online. But not everyone can afford a graphic designer or has access to one in a time crunch.

Enter Canva. As a one woman marketing team I’ve used Canva to create ads, social posts, blog images, and print collateral, and...

There are so many different options for promotions; BOGO, coupons, free shipping, free gift with purchase, event sales (like Memorial Day), membership specials, flash sales…the list goes on.

Often, businesses will look to their competitors, or the industry overall, to s...

The success of your business is built on the success of your relationships. Keeping in touch with customers via email is a proven, useful tool to build trust and credibility. But not all email communications add value, so how do you know if you are doing it “right”?

Be...

You’ve likely heard the value of inbound marketing touted by the agencies you work with, blogs that you follow and conferences you attend. But what is inbound marketing and how do B2B marketers effectively use inbound methods to achieve their objectives? Read on to lea...