October 22, 2019

The holiday season is crazy for everyone, but it is BRUTAL for online retailers. Every year, online budgets get bigger and the stakes, and expected returns, get higher.

In 2018, I had just signed a new, large e-commerce client (we’ll call them Client A) and, as a mildly...

October 20, 2019

With email, size isn’t everything. Let me say that again for the people in the back… your email list size doesn’t matter! Your engagement does.

Take a look at the last campaign that you sent. Your deliverability rate should be over 97%. If it isn’t, it’s time to go thro...

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