October 22, 2019

The holiday season is crazy for everyone, but it is BRUTAL for online retailers. Every year, online budgets get bigger and the stakes, and expected returns, get higher.

In 2018, I had just signed a new, large e-commerce client (we’ll call them Client A) and, as a mildly...

October 21, 2019

With advertising, people tend to think that more is better: more impressions, more views, more keyword searches. But, as with most things, everything depends on what your goals are. If you are doing an awareness campaign, then yes, more [of the right] impressions are b...

October 19, 2019

Good creative and design is important, especially online. But not everyone can afford a graphic designer or has access to one in a time crunch.

Enter Canva. As a one woman marketing team I’ve used Canva to create ads, social posts, blog images, and print collateral, and...

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