October 22, 2019

The holiday season is crazy for everyone, but it is BRUTAL for online retailers. Every year, online budgets get bigger and the stakes, and expected returns, get higher.

In 2018, I had just signed a new, large e-commerce client (we’ll call them Client A) and, as a mildly...

October 21, 2019

With advertising, people tend to think that more is better: more impressions, more views, more keyword searches. But, as with most things, everything depends on what your goals are. If you are doing an awareness campaign, then yes, more [of the right] impressions are b...

October 20, 2019

With email, size isn’t everything. Let me say that again for the people in the back… your email list size doesn’t matter! Your engagement does.

Take a look at the last campaign that you sent. Your deliverability rate should be over 97%. If it isn’t, it’s time to go thro...

October 18, 2019

There are so many different options for promotions; BOGO, coupons, free shipping, free gift with purchase, event sales (like Memorial Day), membership specials, flash sales…the list goes on.

Often, businesses will look to their competitors, or the industry overall, to s...

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